The LEGO Batman Movie leads box office with 34 million going into President’s Day weekend, The Great Wall leads on with 18 million; Mattel to create 10-part Monster High spinoff series; Fisher-Price to create toy line for Rainbow Rangers


The dark knight continues to fight! Gene Scallop here for this week’s edition of Gene Scallop’s box office report. Last weekend The LEGO Batman Movie scored 55 million smackers on its first run. This time, the dark knight was helped with 34 million smackers as Universal’s The Great Wall debuted triumphantly with 18 million smackers. As President’s Day weekend continues, let’s see if both flicks can earn more than this week:


The LEGO Batman Movie topped the weekend box office for a second week in a row, holding off a trio of newcomers led by Universal’s The Great Wall. Fellow new releases, Fist Fight and particularly Fox’s A Cure for Wellness, fizzled in their respective debuts as the start of 2017’s Presidents’ Day weekend saw the top twelve come in 47% behind last year. While that was mostly to be expected, it’s a rather significant dip as 2017 is currently pacing 10.4% behind 2016’s yearly grosses.

With an estimated $34.2 million, WB’s The LEGO Batman Movie finished #1 by a considerable margin, dropping 35.4% and raising its domestic cume to $98.7 million after ten days in release. The film should top $43 million for the four-day weekend, pushing it over $100 million by end of day Monday. Internationally, LEGO Batman is up to $72 million after bringing in an estimated $21.5 million from 62 markets this weekend elevating its worldwide total over $170 million. The film opens in China on March 3.

In second place is Universal’s Fifty Shades Darker, performing mostly as expected, dipping 55% in its second weekend and bringing in an estimated $20.9 million for the three-day weekend as its domestic cume grows to $89.6 million after ten days in release. The film is expected to top $24 million for the four-day holiday weekend.

In addition to its domestic performance, Fifty Shades Darker finished atop the international weekend box office for a second week in a row, bringing in an estimated $43.7 million from 59 markets. As a result, the film’s international cume has grown to $187.2 million, bringing its worldwide total to $276.9 million.

In third we find the first of the weekend’s new releases in Universal and Legendary’s The Great Wall, which bested industry expectations delivering an estimated $18.1 million for the three-day and is expected to gross $21 million for the four-day weekend. The film received a so-so “B” CinemaScore from opening day audiences of which 59% were male vs. 41% female of which 50% were under the age of 30. Further demographic breakdowns show 45% of the opening weekend audience was Caucasian, 23% Hispanic, 15% Asian and 10% African American.

With a reported budget of $150 million that domestic opening looks weak, but when you consider The Great Wall has already generated over $244 million internationally and now stands at $262.7 million worldwide things come a bit more in focus. However, a $150 million budget looms large and this one is still going to be looking for additional earnings as it continues to roll out internationally over the coming months as similar Legendary openers have failed to reach $45 million domestically.

Lionsgate’s John Wick: Chapter Two finished in fourth position with an estimated $16.5 million for the three-day and is expected to deliver an estimated $19.5 million for the four-day weekend. The film’s domestic cume stands at an estimated $58.6 million after just ten days, which already tops the entire domestic run of the first film‘s $43 million gross, a figure Chapter Two topped after just eight days in theaters. Internationally, John Wick 2 is up to $31.8 million, bringing its worldwide total to just over $90 million with openings in France, Belgium, South Korea and Mexico set for next weekend.

Rounding out the top five is our second new release of the weekend, that being Warner Bros’ release of New Line’s comedy Fist Fight, which delivered an estimated $12 million from 3,185 theater and is expected to finish just over $13 million for the four-day weekend. Opening day audiences were only mildly impressed, awarding the film a “B” CinemaScore. The audience was broken down 54% male vs. 46% female, of which 39% where under the age of 25. Looking ahead, a $30-35 million domestic run seems about right given the film’s opening performance.

Hidden Figures finished in sixth as its domestic cume climbs over $140 million, continuing to solidify its position as the highest grossing release among 2016’s Best Picture nominees. The film also brought in an estimated $7.3 million internationally this weekend as its worldwide cume now stands at $163.9 million. Its international expansion will see it add 15 additional markets next weekend, including Poland, UAE, South Africa, Sweden and Turkey.

Universal’s Split added an estimated $7 million as its cume now stands over $123 million domestically and Lionsgate’s La La Land added an estimated $4.5 million this weekend bringing its domestic cume to $133.5 million. Additionally, La La Land added $31.7 million from 73 international markets this weekend bringing its worldwide and international totals to an estimated $340.1 million and $206.1 million respectively.

Finally, rounding out the top ten is Fox’s A Cure for Wellness, delivering an estimated $4.2 million from 2,704 theaters. Expectations were low for this one headed into the weekend and while we tried to present a case for how it might be able to outperform in our weekend preview it just wasn’t to be. The film is expected to fall short of $5 million for the four-day and word of mouth doesn’t appear as if it will be helping matters over the coming weeks as it scored a disappointing “C+” Cinema Score with opening day audiences.

Internationally, A Cure for Wellness scrounged up $4.5 million from 2,734 screens in 36 markets including France and South Korea where it brought in an estimated $950K and $862K, respectively. The film expands into 7 markets next weekend, including the UK, Germany and Mexico.

Outside the top ten, Lionsgate’s release of Pantelion’s Everybody Loves Somebody delivered an estimated $1 million from 333 theaters, which is similar to the $979k Un Padre No Tan Padre opened with earlier this year as it currently stands at $2 million after 24 days in release.

Next weekend sees the release of Jordan Peele‘s Get Out, Open Road’s release of the long-delayed Collide and Lionsgate’s animated pick-up Rock Dog.

Tor recap, LEGO Batman defends the fort 1st, Fifty Shades Darker continues the fairy tale in 2nd, The Great Wall attacks from all sides in 3rd, John Wick Chapter 2 goes guns blazing in 4th, and Fist Fight misses big time in 5th.

Your favorite Monster High friends are back after last year’s biggest feature. The folks at Mattel Creations last week created an exclusive sequel to the Monster High franchise. How many episodes will it have on this exclusive Danny?

Danny Angelfish (via Animation World)- Mattel Creations has announced that a brand-new series of global hit animation Monster High, The Adventures of The Ghoul Squad, will be available exclusively on YouTube and YouTube Kids. This marks the first time Mattel has debuted an entire series to premiere on the platform.

The new 10-part series is the first full episodic series Mattel Creations has produced that will premiere exclusively on YouTube and YouTube Kids. Monster High: The Adventures of The Ghoul Squad will premiere on YouTube and be available through the YouTube Kids app which is currently available in 26 countries and has tens of millions of downloads to date. One episode will be released each week. The 11-minute adventures will be action-packed with all the same ghoulish charm and humor loved by Monster High fans, with an emphasis on friendship, family and working together. Additionally, a 44’ special is also being developed to compliment the series which will be available to broadcasters and SVOD partners.

“At Mattel Creations we have a clear understanding of where our audience are most likely to engage with our content and by creating content specifically for YouTube and YouTube Kids, we are recognizing that series content is not just for linear or SVOD,” said Mattel chief content officer Catherine Balsam-Schwaber. “YouTube Kids is a leader in reaching children aged 6-11 so, it’s the right platform for the Monster High content and fans. We are delighted to be furthering our partnership with YouTube Kids and welcome more families into the world of Monster High.”

“We’re thrilled that YouTube and YouTube Kids will be the exclusive home of Mattel’s engaging new series, Monster High: The Adventures of the Ghoul Squad,” said Malik Ducard, Global Head of Family and Learning for YouTube. “Mattel continues to bring enriching and entertaining content to the platform and we’re looking forward to this latest series.”

Monster High: The Adventures of The Ghoul Squad is an action and adventure series featuring some favourite ghouls from Monster High. Draculaura, Frankie, Clawdeen and their ghoul friends combine their wits and abilities as they travel to exotic locations, solve spine-tingling mysteries and rescue lost monsters all over the world. They are an elite squad of talented ghouls who make a pact to always be there for each other, and their fellow monsters, no matter what the odds. The series will be available in English, French, German, LATAM Spanish, Brazilian Portuguese and Russian and will launch later this year.


The big M also scored an adverting tie-in last week with Genius Brands’ own Rainbow Rangers, a team of 7 super heroines to defend the Earth. Only one brand was able to take on this mighty task. Who’s chosen to help Mattel since the reintroduction of Max Steel Dan?


Dan Barry (via Animation World)-  Genius Brands International has signed Mattel subsidiary Fisher-Price as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy.

Currently in development on season one and two (104 x 11’ episodes) with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney’s Lion King, Shane Morris, who co-wrote Disney’s Frozen, along with his partner Tim Mansfield and New York Times bestselling author and Emmy Award-nominated writer Elise Allen (Dinosaur Train, Lion Guard) who is serving as head writer and co-creator. Emmy Award-winning producer of more than 5,000 episodes of children’s programming, Andy Heyward, serves as executive producer. Additionally, key designs are created by legendary Disney alum Ruben Aquino, who designed most of the major Disney characters from Little Mermaid through to Frozen.

Rainbow Rangers is an empowering, exciting, behind-the-curtain peek at the real lives of superheroes — Earth’s First Responders. The series seamlessly blends fantasy and action-adventure
with very relatable, accessible stories about friendship and saving the environment. The Rainbow Rangers — seven girls, each with her own wildly unique personality and powers — live a rainbow’s ride away in Kaleidoscopia. But whenever there’s trouble for the people, animals, or natural wonders of the Earth, the Rangers zoom into action and ride a rainbow across the sky to save the day! While watching the Rangers take on missions as huge as saving the Amazon rainforest and as small as helping a single lonely girl, viewers learn that there are all kinds of ways to make the world a better place. And since each Ranger is so unique, the show spreads the message that when we all come together, blending all our colors of the rainbow, there’s nothing we can’t accomplish.

“With the tremendous and proven creative talent we have behind the production of Rainbow Rangers, we are committed to partnering with best-in-class licensing and retail partners who understand our inspiration for the brand,” commented Andy Heyward, Chairman & CEO, Genius Brands. “We could not have asked for a better partner than Fisher-Price, whose pedigree speaks for itself, to fulfill our vision with the development of a unique and robust toy program for worldwide retail distribution.”

Rainbow Rangers is an exciting content series that we believe will strike a relevant cord with its mission based adventures and message of empowerment for preschool girls,” said Susie Lecker, EVP & Chief Brand Officer, Mattel’s Toy Box. “Bringing Rainbow Rangers to life though engaging product allows us to address the opportunity in the preschool toy aisle for a girl targeted, heroic, action focused line. We’re looking forward to the continued collaboration with Genius Brands and the incredible pedigree of talent behind the development of the series, to realize the full potential of a compelling toy line.”

Genius Brands is currently developing a global, merchandising, licensing and retail program across all key categories for Rainbow Rangers to coincide with the series launch. As global master toy partner, Fisher Price will create a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and much more.

Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing, Genius Brands said: “Since debuting the series at the MIPJr market in Cannes last October, we have received a tremendous amount of interest for Rainbow Rangers from broadcast and licensing partners around the globe. We are thrilled to announce that Fisher-Price, the world leader in the preschool category, will lead the charge of our Rainbow Rangers licensing and merchandising program. Mattel and its Fisher Price team immediately saw how toyetic this brand is and that it lends itself to an extremely broad toy program. With Mattel’s creativity and ingenuity, we will no doubt present an unparalleled preschool program for the global marketplace that kids will love!”



On TV this week on Nick, don’t miss the season 9 finale of SpongeBob as we possibly say good bye to the Krusty Krab’s own Krabby Patty. Then, catch new episodes of The Loud House. And catch the season opener of Bunsen is a Beast! On CN this week, more new episodes of Gumball are on the horizon as well as an all new Teen Titans Go!, Clarence, and Steven Universe. And catch the sneak peek of CN’s new series, Cloudy With A Chance of Meatballs before it begins March 6th. Let’s just hope food doesn’t rain down on us next time on Gene Scallop’s box office report.


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