Boo! A Madea Halloween easily tops Jack Reacher: Never Look Back with 27 million, Keeping up with the Joneses flops; Mattel announces new deals with Bob the Builder; Mattel and Seagate announce China partnership for the Octonauts

The courageous Madea strikes again! I’m Realistic Fish Head. Tyler Perry’s finest adult made an early start last week before visiting the box office where her comedic antics put her on top with 27 million beating out Jack Reacher. With Halloween approaching this week Gene, can Madea scare up another win if she holds on?




There is plenty to discuss in a weekend where Lionsgate’s Boo! A Madea Halloween is crowned champion of the largest three-day weekend the 2016 box office has seen in over two months. Boo!, along with fellow new releases Jack Reacher: Never Go Back, Ouija: Origin of Evil and Keeping Up with the Joneses, generated 61.6% of the top twelve’s overall gross of nearly $114 million, up 28% from last weekend and up 20% from last year. The weekend also saw a stellar opening for A24’s Moonlight in limited release, delivering the largest opening per theater average of the year, and there are plenty of overseas results to discuss.

Topping the weekend box office, Tyler Perry‘s Boo! A Madea Halloween brought in a stellar $27.6 million from 2,260 theaters ($12,212 PTA), the largest opening for a Madea branded feature and for a Tyler Perry-directed film overall since 2009’s Madea Goes to Jail.

As far as Madea-branded titles are concerned, after a couple of $25 million openings with 2011’s Big Happy Family and 2012’s Witness Protection, A Madea Christmas saw a bit of a drop as it opened in the holiday corridor in 2013 with $16 million and finished its domestic run just over $52.5 million. Madea’s three year absence from theaters must have been just what the character needed as audiences certainly showed up for this one, and with an “A” CinemaScore from opening day audiences it should hold over quite well with Halloween just a week away. How it plays following the holidays will determine just how much over $50 million it can bank.

In second we find Tom Cruise back as the title character in Paramount’s Jack Reacher: Never Go Back with an estimated $23 million from 3,780 theaters ($6,085 PTA). The demographic breakdown saw the film play 57% male vs. 43% female with 82% of the audience over the age of 25.

Looking ahead, while Never Go Back‘s opening is well above the $15.2 million debut for 2012’s Jack Reacher, the response isn’t nearly the same. After its opening weekend, the first Jack Reacher held on throughout the holidays to finish with $80 million domestically (a 5.26x multiple). That film, however, was bolstered by strong reviews and an “A-” CinemaScore. While Never Go Back‘s CinemaScore is just a notch lower at a “B+” you can look to things such as the film’s 6.7/10 IMDb rating, which is .7 lower than Jack Reacher was the Sunday after its release, to help determine what kind of the buzz the film is receiving. The 40% on Rotten Tomatoes isn’t helping either, compared to the 62% for the original film. All told, this one may have to scratch and claw its way to $60+ million domestically, but all is not lost as international grosses accounted for 63% of the first film’s worldwide revenue.

Never Go Back brought in an estimated $31 million from over 40 overseas markets this weekend. The opening represents approximately 75% of the film’s ultimate international footprint. The international debut was led by an estimated $5.6 million in China where it opened up against Mechanic: Resurrection and was soundly throttled as early estimates for Mechanic show a China opening around $24 million. The first Reacher debuted with $5.2 million in China over the course of two days as it debuted on a Saturday compared to the first Mechanic film, which brought in $5.9 million in its opening weekend in China back in August 2012.

Elsewhere, Reacher played relatively well, bringing in $3.3m from the UK, $2.8m in France, $2m in Australia, $1.9m in Russia and Indonesia, and $1.5m in Taiwan. Overall the film opened with $54 million worldwide, 28% higher than 2012’s Jack Reacher, which went on to gross over $200 million worldwide. Territories yet to open include Mexico, Germany, Brazil, Japan and Korea.

Third place is a bit of a battleground as Universal’s Ouija: Origin of Evil narrowly edged out Warner’s The Accountant in its sophomore session by a mere $35,000. The prequel to 2014’s Ouija brought in an estimated $14 million from 3,168 theaters ($4,438 PTA) on a $9 million budget, but while reviews for the film were glowing (81% on Rotten Tomatoes) compared to the original (7%), the opening day audience response was the same as both film’s received a “C” CinemaScore. The film’s audience was split 50% female vs. 50% male with 57% of the audience coming in under the age of 25.

The original film debuted with $19.8 million despite those negative reviews and went on to gross just over $50 million with a 2.55x multiple. Should Origin of Evil perform similarly we’re talking about a domestic run around $36 million, which, given the budget, isn’t anything to complain about, especially if the film can deliver internationally where it opened in 20 markets with an estimated $7.9 million this weekend. This includes #1 openings in Argentina, Colombia, Mexico, Panama and Paraguay, all delivering results bigger than the first film. It also brought in $707k in Australia where the first film wasn’t released. The $943k in the UK was, however, a big decline from the first film which opened with $2.19 million and the $754k in Germany is also light compared to the $1.18 million the original opened with.

As already mentioned, The Accountant was in a virtual tie with Ouija for third, bringing in an estimated $14 million in its second weekend, representing a 43.2% drop. This is a strong result given the fact it faced new competition in Jack Reacher as the film’s domestic cume climbs to $47.9 million and $58.1 million worldwide.

Rounding out the top five is Universal’s The Girl on the Train with an estimated $7.2 million (-40.6%) as it now stands just shy of $60 million domestically. Internationally it added another $6.2 million as the film’s worldwide cume has now topped $100 million on a $45 million budget.

Moving to seventh we find the fourth new wide release of the weekend, Fox’s ensemble comedy Keeping Up with the Joneses, which didn’t make much of a dent, bringing in an estimated $5.6 million from 3,022 theaters ($1,853 PTA). This is nearly one million less than Relativity’s Masterminds saw in its opening four weeks ago and that film fell out of over 1,500 theaters this weekend, looking to finish its domestic run with less than $20 million. Joneses may struggle to reach $18 million.

Outside the top ten, Pure Flix’s I’m Not Ashamed didn’t have much of an impact on the weekend, bringing in an estimated $900,000 from 505 theaters for a $1,782 per theater average. And Lionsgate’s American Pastoral, the directorial debut for Ewan McGregor, opened with $151k from 50 theaters for a $3,020 per theater average, but all was not so quiet in limited release.

Delivering the largest opening per theater average of the year so far, A24’s Moonlight opened with an estimated $413,174 from just four theaters for a $103,685 per theater average. This ranks as one of the top 25 all-time opening averages as the film rides a wave of positive buzz, which includes a 99% on Rotten Tomatoes and 99% on Metacritic. The film will open in an additional markets this upcoming weekend before going nationwide November 4.

Also in limited release, Park Chan Wook‘s The Handmaiden, which Magnolia and Amazon Studios released in five theaters, brought in an estimated $91,600 ($18,320 PTA). The film will expand into 25 markets this coming Friday.

Michael Moore is self-distributing his Donald Trump documentary Michael Moore In TrumpLand and the film brought in an estimated $50,200 from two theaters this weekend ($25,100 PTA) after opening on Wednesday, and Janus Films re-released 1985’s Tampopo in one theater this weekend where it brought in an estimated $17,200.

Additionally, Focus World’s In a Valley of Violence opened with an estimated $30,000 from 33 theaters ($909 PTA); Kino Lorber’s foreign language Oscar contender Fire at Sea delivered $11,350 from two theaters ($5,675 PTA); IFC’s King Cobra tallied $9,500 from one theater; Drafthouse’s We are X opened with $8,300 from one theater; Hannover’s Spices of Liberty premiered in one theater with $6,625; and Abramorama’s The Uncondemned opened with an estimated $5,146 from one theater.

International highlights include Miss Peregrine’s Home for Peculiar Children crossing $150 million overseas as its worldwide cume is just shy of $225 million. Fox has also now released Trolls in 14 international markets where it generated an estimated $18 million this weekend, bringing its international cume to $21.1 million ahead of its November 4 domestic release.

Another international highlight includes next weekend’s domestic release of Inferno, which premiered internationally last weekend and has brought in $94.8 million so far overseas. The film is set to premiere in ~3,400 theaters next Friday. It will also be opening day-and-date next weekend in both China and Japan with a November 9 release in France in the future.

To recap, Boo!, A Madea Halloween scares up some spooky comedy 1st, Jack Reacher 2 punches through 2nd, Ouija 2 contacts the dead in 3rd, The Accountant counts up in 4th and The Girl on The Train clears the way in 5th.

Last week at MIPCOM, Mattel unveiled next year’s slate of Barbie movies and the return of Max Steel. This time, new work is in order as Bob the Builder once again called to build more fun for the kiddies. Bob’s hard at work since last year Danny. What will the builder and his trusty hard working crew build this time?

Danny Angelfish (via Animation World)- DHX Media and Mattel Creations are further building the success of the Bob the Builder franchise announcing broadcast and theatrical licenses in France for the feature-length special Bob the Builder: Mega Machines – The Movie to France Télévisions and Pathe Live, respectively, as well as a theatrical license with X-Verleih Theatrical in Germany. Pathe Live’s world premiere of the movie will take place on April 29, 2017.

In addition, renowned actor Brian Cox (Troy, The Bourne Identity) was announced as the voice cast as the villain “Conrad.”

In a separate deal, DHX Media and Mattel Creations will co-produce an additional 52×11’ episodes of the hit Bob the Builder television series.

“The enduring popularity of Bob the Builder shows no signs of slowing down with new generations of kids enthusiastic as ever for the stories of Bob and his crew,” said Josh Scherba, SVP Distribution at DHX Media. “The addition of a feature-length special Bob the Builder: Mega Machines – The Movie as well brand new episodes adding to the brand’s content offering are testament to its enduring appeal.”

“Bob the Builder continues to build momentum across many new markets and, as our stories get bigger, so too does our global reach,” said Christopher Keenan, Senior Vice President Global Content & Executive Producer at Mattel Creations. “Bob the Builder: Mega Machines is a testament to this; the film tells the story of Bob’s biggest build yet and introduces three new “mega” characters who help reinforce the show’s themes of teamwork, perseverance and optimism — with plenty of comedy, construction and conflict resolution along the way. We are also delighted to be green-lighting new episodes with our partners DHX and growing the franchise even further.”

“Both generations of my kids watched Bob the Builder because he’s been around for a very long time. I think the thing about Bob is it’s a very simple concept and it’s not too complicated for children,” adds Award-winning actor Brian Cox. “They link on to it because of the trucks, because of all of the accoutrement that goes with Bob. It’s his simplicity that’s really at the heart of it and that’s what makes it last, and has made it last through generation to generation. I am delighted to be part of this new movie!”

In Bob the Builder: Mega Machines – the Movie, Scoop, Muck and Lofty can’t wait to help Bob with his biggest build ever — building a dam and transforming an old quarry into a reservoir to provide Spring City with fresh water. Bob enlists the help of another builder, Conrad, to help clear the quarry — along with his three enormous Mega Machines, Thud, Crunch and Ace. Conrad, secretly resentful that he lost out on the dam-building contract to Bob, plots to undermine his rival’s reputation and sabotages the dam. Soon Bob realizes that things are not as they should be… and that it’s up to him and his team to save Spring City!


Mattel’s not done yet folks, looks like Silvergate has called on the company once again to team up with the Octonauts this time exploring in China thanks to the squad’s toy merchandising. Like the Oddbods, Ice Age, and The Powerpuff Girls Dan, will the Octonauts’ marketing go well with fans of the series?


Dan Barry (via Animation World)- Silvergate Media, the international TV production and licensing company focused on pre-school children’s entertainment based in London and New York, has formed a partnership with Mattel in China for Octonauts, its undersea preschool adventure property.

This new partnership will mean that Mattel China will manage the Octonauts consumer products and retail program in China in partnership with local licensees.

Octonauts toys are already a growing success in the Chinese market, following the success of Octonauts in China where the show airs on CCTV.

This partnership will establish greater synergy between TV content, toys, publishing and merchandising for the Octonauts brand, reinforcing Silvergate’s strategy to widen the reach of this popular brand. Octonauts has proven to be extremely popular in China and this partnership will result in an even stronger merchandising program, deeper retail reach and a larger online retail presence.

Octonauts was first broadcast on CCTV in June 2014 and proved highly popular in the region, with 2.8 billion views to date on China’s key web TV channels. Following this success, Silvergate is co-producing Series 5 of Octonauts with CCTV.

Octonauts now has millions of fans in China, and we’re delighted Mattel will be our partners in taking the property to the next level,” said Ron Allen, SVP Commercial at Silvergate Media. “The Octonauts toy range is already a success in China, and this partnership will deliver a compelling merchandising program, superb in-store execution, and strong marketing campaigns in one of our most important markets.”

“We are very excited about taking our partnership with Silvergate to the next level. By managing the Octonauts toy line and the consumer products in China, Mattel is truly consumer first,” said Peter Broegger, Managing Director, Asia Pacific at Mattel. “This consumer focused lens helps us better deliver on this franchise’s value proposition – teaching and inspiring deep sea adventures and inviting kids to become underwater adventure heroes. Partnerships such as this one enable us to continuously inspire the wonder of childhood through innovating fresh products and experiences for children in China.”

Now in its fourth season, Octonauts is aired in over 100 countries across the world, including on China Central TV (CCTV), Disney Channel (USA), CBeebies (UK), ABC (Australia), TF1 (France) and Super RTL (Germany).

Since 2011, the brand has emerged as a leading preschool property in the United States, UK, Europe, Australia, and Korea. China is the latest country where a successful brand launch is underway and Russia will follow this Fall.


To go with another season of new surprises, Here’s what Hasbro cooked up:


Dan Barry (via Animation World)- Hasbro has announced the 2017 return of two of the company’s most popular series, My Little Pony: Friendship is Magic and My Little Pony: Equestria Girls.

The franchise’s iconic “Mane 6” ponies will experience their most exciting adventures yet in Season 7 of My Little Pony: Friendship is Magic, which returns to Discovery Family Channel in Spring 2017.

The spirited teens of My Little Pony: Equestria Girls will also return with three brand-new TV specials in 2017. These brand new 22-minute specials will follow this year’s popular Legends of Everfree TV movie with more fun, fashion and friendship than ever before.

Both of these renewals will help drive excitement for Hasbro’s previously announced animated feature film My Little Pony: The Movie, which will premiere worldwide on October 6, 2017. The film features the voices of some of Hollywood’s biggest names, including nominated actress Uzo Aduba (Orange is the New Black), winning actress Emily Blunt (Into the Woods, Gnomeo & Juliet), winning actress Kristen Chenoweth (Rio 2, The Peanuts Movie), Taye Diggs (Murder in the First and Best Man Holiday), Michael Pena (Ant-Man, The Martian), nominated actor Liev Schrieber (Ray Donovan and Spotlight) and pop super star Sia.

“2017 will be the biggest year in the history of the My Little Pony franchise, including new and exciting stories that will air across television, various digital platforms and movie screens,” said Stephen Davis, EVP and Chief Content Officer of Hasbro. “The characters and humor of the My Little Pony brand appeals to audiences of all ages and demographics, and we think Pony fans are going love what’s in store in the coming year.”


Yes indeed folks, look like next year for the MLP franchise will be its biggest year ever!


With Halloween approaching fast, check out new episodes of Mighty Magiswords, Teen Titans Go, We Bare Bears, and Gumball including the newest episode of Uncle Grandpa, and Regular Show’s 6th edition of Terror Tales of The Park will finally be unleashed! This is Realistic Fish Head saying, Happy Halloween to you and yours!

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