All aboard for danger! I’m Realistic Fish Head. Universal’s newest film The Girl on the Train made good time at the box office with 24 million after Miss Peregrine and Deepwater Horizon scored well last week on a well deserved head start this month. Will the train continue chugging towards another weekend Gene?
The weekend turned out almost exactly as expected with Universal and DreamWorks’s The Girl on the Train finishing at #1 and the weekend top twelve coming in ~8.7% behind the same weekend last year, grossing a combined $96.4 million. The weekend’s two other new wide releases—The Birth of a Nation and Middle School: The Worst Years of My Life—are in a fight for sixth place as holdovers mostly ruled the top five. This weekend also saw Disney’s Finding Dory become the 27th film to ever cross $1 billion worldwide, making it the third Disney release of 2016 to cross that mark.
Finishing at #1, the adaptation of Paula Hawkins’ bestselling novel, The Girl on the Train, came up just a bit shy of expectations with an estimated $24.7 million from 3,144 theaters. It’s no stretch to assume the film experienced diminishing buzz as the weekend wore on, due mostly to the largely negative reviews (44% on Rotten Tomatoes) and lackluster, “B-” CinemaScore. Moving forward, it will be interesting to see just how well the film can hold on in the face of such results, especially with another adult-targeted feature in The Accountant hitting theaters next weekend.
Girl on the Train‘s audience breakdown was 68% female vs. 32% male with 45% of the audience coming in under the age of 30 and 55% over the age of 35.
Girl on the Train also opened internationally this weekend in 34 territories, bringing in an estimated $16.5 million. Leading the way, the film opened with an estimated $8.5 million in the UK followed by $4.4 million in Australia. Upcoming releases include Spain (10/21), France (10/26), Germany (10/27), Italy and Denmark in early November and Hong Kong on November 10.
Finishing in second was last weekend’s #1, Fox’s Miss Peregrine’s Home for Peculiar Children, with an estimated $15 million. This signifies a 48% second weekend drop as the film’s domestic gross now stands at $51 million. In third, Lionsgate’s Deepwater Horizon dropped 42% in its second weekend as the Mark Wahlberg true life drama brought in an estimated $11.75 million bringing its domestic cume to $38.5 million.
Sony’s The Magnificent Seven has now topped $75 million domestically as it brought in an estimated $9.15 million in its third weekend and, rounding out the top five, WB’s Storks, also in its third weekend, finished with an estimated $8.45 million as its domestic cume currently stands at $50.1 million.
It’s looking to be a tight race for sixth place between the weekend’s two other new wide releases beginning with Fox Searchlight’s The Birth of a Nation, which brought in an estimated $7.1 million from 2,105 theaters. As discussed in our weekend preview, the Sundance darling and Oscar hopeful was mired with controversy heading into its opening weekend, and while we can’t be entirely certain what kind of effect the headlines had on the film, it ultimately opened at the lower end of expectations.
Beyond headlines, however, the film was a hit with critics (79% on Rotten Tomatoes) and opening day audiences gave it an “A” CinemaScore. Searchlight picked the film up for a Sundance-record $17.5 million.
Currently in seventh place is Lionsgate and CBS’s Middle School: The Worst Years of My Life, which brought in an estimated $6.9 million from 2,822 theaters and has a shot at moving up a spot once weekend actuals arrive. The film didn’t hold advance screenings for critics, but since the start of the weekend has seen mixed reviews to the tune of a 59% Rotten Tomatoes score, though opening day audiences seemed to enjoy it scoring it an “A-” CinemaScore. Audience demographics were split 50/50 by gender, with 54% of the overall opening weekend crowd coming in under 18 years-old and 42% was over 25.
In eight position, Warner’s Sully finished its fifth week in release with an estimated $5.27 million bringing its domestic cume to $113.4 million. The Clint Eastwood-directed feature remains the only fall release to top $100 million domestically so far. Relativity’s Masterminds held on a little better than expected, dropping 37% after a lackluster opening last weekend, delivering $4.1 million this weekend as its cume now stands at $12.7 million.
Disney’s Queen of Katwe rounds out the top ten with an estimated $1.6 million, dropping 35% in its second weekend in wide release. Its domestic cume now stands at $5.3 million.
In limited release, ArtAffects’s Voiceless brought in an estimated $250k from 100 theaters ($2,500 PTA); Film Rise’s The Greasy Strangler delivered an estimated $25,000 from 11 theaters ($2,273 PTA); Kim A. Snyder‘s Newtown documentary brought in $6,796 from two theaters ($3,398 PTA); Zeitgeist’s Theo Who Lived opened with $5,539 from one theater; and The Orchard’s Blue Jay also debuted in one theater and brought in an estimated $5,235.
In other news, Disney’s Finding Dory has officially crossed $1 billion worldwide with an estimated $485 million domestically and $517 million internationally. Dory is Pixar’s second billion-dollar release alongside Toy Story 3 and Disney’s third film to top $1 billion worldwide in 2016 along with Zootopia ($1.023 billion) and Captain America: Civil War ($1.153 billion).
This weekend also saw Suicide Squad‘s international total grow to an estimated $419.6 million as it has now passed Deadpool internationally, though remains behind the R-rated superhero hit by $40.5 million domestically.
Next weekend sees the release of The Accountant starring Ben Affleck and Anna Kendrick in 3,200+ theaters, Kevin Hart‘s latest concert film Kevin Hart: What Now? debuts in ~2,500 theaters and Open Road will premiere Max Steel in approximately 2,000 theaters. On a slightly smaller scale, STX will release Jona Cuaron’s Desierto into ~74 theaters and Roadside’s Priceless will premiere in 300+ theaters.
To recap, Girl on the Train leads the way in 1st, Miss Peregrine moves 2nd, Deepwater Horizon drops 3rd, The Magnificent Seven is still shooting in 4th while Storks recovers in 5th.
Last week, Cartoon Network unveiled worldwide licensing deals for its apparel for home and school for the Powerpuff Girls. This time, the Ice Age franchise is ready to excite fans with their own licensing deal after a rough outing last summer. When will Fox unveil its chilling collection Danny?
Danny Angelfish (via Animation World)- Twentieth Century Fox Consumer Products has announced new licensing deals and partnerships surrounding the Ice Age franchise. Ice Age: Collision Course, the latest instalment from Blue Sky Studios, hit the big screen this summer along with 15 FCP promotional partners for EMEA including pan-European campaigns from Pepsico for their Cheetos snack brand, and Chipita’s Chipicao children’s brand, both first time partners to the mammoth franchise. Joining Pepsico and Chipita with custom TV spots were Lidl with their largest campaign with Fox to date. In addition, a total of 15 retail loyalty program in 14 countries were secured by The Continuity Company.
Now, as the studio prepares for the home entertainment release of film, widely tipped to be one of the coolest releases of Christmas 2016, FCP shared details of the new brand partnerships and the content pipeline, including new digital games.
- FCP has just launched an extensive promotion with Chipita running from September 2016 to Spring 2017 across 18 markets in the Central & Eastern Europe region. The partnerships feature Ice Age: Collision Course themed packaging across the Chipicao baked croissants, biscuits and cakes range, each with 1 collectible Tazo premium inside. There are 100 different Ice Age designs to collect including 10 special metallic editions.
- This autumn Esselunga, the leading Italian supermarket chain, has chosen the Ice Age brand to be part of their annual Community Program for Schools. The loyalty campaign will run across the chain’s network of 150+ supermarkets and superstores with shoppers rewarded with an Ice Age: Collision Course promotional product.
- Les Carroz, one of the most popular family ski resorts in the Alps, will see Ice Age entertain thousands of families for a cool experience during the winter 2016/2017 ski season. In a first of its kind, the partnership will feature the opening of an Ice Age zone where children will enjoy an Ice Age themed area with après ski activities including sledging and rubber rings. The ski runs will be decorated with standees and arches featuring our sub-zero heroes along with branded ski passes. Skiers will be able to purchase a range of Ice Age merchandise including plush, toys and more.
- The heritage of the Ice Age brand is well known and the wholesome characters and family appeal allows for expansion into new demographics. In spring 2017, FCP will launch the first Ice Age Babies program which draws on the original pencil sketch drawings for a softer look and feel to create a point of difference at retail.
Driving and maintaining brand awareness amongst consumers beyond the theatrical window will be supported by exciting digital initiatives. Fox Digital Entertainment recently launched two new digital games Ice Age World and Ice Age Arctic Blast that allow players to explore the ice-cool locations from the movies with their favorite characters. On social media the franchise’s following continues to grow with the official Facebook page boasting 18 million fans in addition to an active and growing community across Twitter, Instagram, Snapchat and more.
Sandra Vauthier-Cellier, SVP EMEA, Twentieth Century Fox Consumer Products said, “It’s thrilling to see the Ice Age franchise continuing to flourish and reaching new heights across the EMEA region. As we build up to the DVD launch of Ice Age: Collision Course, we’re confident these activities and high-profile promotions will generate excitement and further cement Ice Age’s position as a true evergreen franchise.”
Speaking of franchises, ITV’s Oddbods are getting the treatment too as the Odd buddies find themselves in the hands of fans who watch the series. Are they ready to meet the UK’s biggest fans in the comfort of their homes starting next year Johnny?
Johnny Trout (via Animation World)- As One Animation’s animated kids’ comedy series Oddbods continues to gain rapid momentum, the brand’s U.K. licensing agent ITV Studios Global Entertainment announced its first signings for the U.K. licensing program.
The sketch-based CG-animated comedy series follows the adventures of seven characters each with distinctive colors and personalities. Its non-dialogue and slapstick comedy has seen the show quickly rise to become a kids’ favorite. Exclusive online mobile shorts have also received nearly half a billion worldwide views on platforms such as YouTube, and had an impressive 500% viewership growth between May and June 2016.
In July, Oddbods’ UK master toy partner Golden Bear launched its highly anticipated range that spans collectible figures, plush, face changers and vehicles at major toy, specialist and select grocery retailers. Now to support the toy line, ITVS GE has signed a raft of licensing partnerships that will bolster the brand’s UK merchandise offering.
Kicking-off the publishing category is Bonnier that will develop an Oddbods activity and sticker book that will hit shelves in April 2017 with additional formats set to follow later in the year and into 2018. Cooneen and Misirli will build the apparel category with kids and adults nightwear, underwear and socks launching in Spring/Summer 17. Kids@Play will introduce outdoor playballs and hoppers in autumn/winter 2017, and Whitehouse Leisure’s line of plush exclusively for arcade machines will be available in Summer 2017. Rounding out the line-up is greeting card website Moonpig that recently launched its range of customizable Oddbods birthday cards.
“Oddbods is showing all the signs of becoming the next breakthrough kids brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too,” commented Trudi Hayward, SVP head of global merchandise, ITV Studios Global Entertainment. “We’re therefore delighted to welcome our first UK partners to the consumer products programme and to be developing a fantastic range of products that will really bring the show’s unique humour and loveable characters to life.”
“The strategic licensing program that ITVS GE has been working on will see the introduction of a full range of very exciting consumer products over the course of the next few months which are very much in line with the show’s DNA,” added Bettina Koeckler, One Animation’s EVP of global consumer products and licensing. “The Oddbods brand has been busily building a large worldwide following of fans which span a wide age range and this has resulted in high TV ratings, coupled with a tremendous appetite for Oddbods content online. All this indicates that the time is right for further commercial expansion, and ITVS GE is the ideal partner for us to work with on making this a success.”
The fun continues this week with new episodes of Mighty Magiswords, Teen Titans Go, We Bare Bears, and Gumball. On Nick this week, we unveil the Thundermans’ superhero secrets on a special episode of The Thundermans. Then, set sail with 4 new episodes of Alvin and The Chipmunks. This is Realistic Fish Head saying, set course for fun and adventure ahead!