Insurgent leads box office with solid 54 million, Cinderella pass 100 million mark; Paramount reveals next Mission Impossible sequel; senior executives leave Nick’s preschool group


The Divergent saga continues! I’m realistic Fish Head. Insurgent, the action packed hit based on the novel hit the box office with 54 million as it follows where Divergent left off back in 2014. Will the sequel match the prequel’s record this week Gene?





Lionsgate’s The Divergent Series: Insurgent led the box office this weekend with an estimated first place debut of $54.03 million. The second installment of the young adult series starring Shailene Woodley debuted in line with pre-release expectations. Insurgent opened just below the $54.61 million debut of last year’s Divergent. However, it should be noted that Insurgent had the added advantage of higher priced 3D admissions, while Divergent did not. With that said, Insurgent was still off to a very solid start of its own this weekend. It should also be noted that the film’s overseas start was significantly stronger than that of Divergent.

Insurgent opened with $21.31 million on Friday (which included an estimated $4.1 million from evening shows on Thursday), fell 7 percent on Saturday to gross $19.88 million and is estimated to decline 35 percent on Sunday to gross $12.84 million. That places the film’s estimated opening weekend to Friday ratio at 2.54 to 1. In comparison, Divergent had a ratio of 2.40 to 1. Insurgent having a slightly more back-loaded opening weekend performance than Divergent had could be a good sign for Insurgent going forward, though it could also be a sign of the film’s initial audience being less fan-driven this time around.

The audience breakdown for The Divergent Series: Insurgent skewed towards female moviegoers (60 percent) and towards moviegoers under the age of 25 (55 percent). The film received a healthy A- rating on CinemaScore.

Insurgent grossed $3.6 million from IMAX locations, which represented 6.7 percent of the film’s overall grosses this weekend.

Cinderella placed in second this weekend with a strong $34.49 million. Disney’s blockbuster fairy tale adaptation was down 49 percent from last weekend’s debut. That represented a respectable second weekend hold, especially when considering the direct competition the film faced from Insurgent and that Cinderella lost most of its IMAX screens to Insurgent as well. Cinderella zoomed past the $100 million domestic mark this weekend and has grossed $122.04 million in ten days. That places the film a slim 5 percent behind the $128.18 million ten-day start of last year’s Maleficent (which declined 51 percent in its second weekend to gross $34.33 million). Maleficent went on to stabilize very nicely later on in its run, and Cinderella will have a strong chance of doing the same, especially given the limited amount of new options for family audiences in April.

With Insurgent and Cinderella currently dominating the box office, the rest of the weekend’s line-up made very little noise.

Warner’s Run All Night is estimated to finish in a distant third place with $5.12 million. The Liam Neeson led action thriller was down 54 percent from last weekend, which represented a typical second weekend decline for a Neeson vehicle. Run All Night has grossed $19.72 million in ten days. That is a bit below expectations and places the film 5 percent behind the $20.83 million ten-day take of last year’s A Walk Among the Tombstones (which fell 67 percent in its second weekend to gross $4.19 million).

Open Road’s The Gunman debuted in fourth place with an estimated $5.01 million. The Sean Penn led action thriller opened a bit below its already modest pre-release expectations. Online activity for the film had been especially soft in the weeks leading up to its release and the film arriving so soon after Run All Night certainly didn’t help matters either. The Gunman opened a significant 54.5 percent softer than the already soft $11.01 million start of Run All Night last weekend.

The Gunman started out with $1.77 million on Friday, increased 13 percent on Saturday to gross $1.99 million and is estimated to decline 38 percent on Sunday to take in $1.24 million. That gives the film an estimated opening weekend to Friday ratio of 2.83 to 1. The Gunman received a lackluster B- rating on CinemaScore and should fade away from theatres quickly.

Fox’s Kingsman: The Secret Service rounded out the weekend’s top five with an estimated $4.6 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down just 26 percent from last weekend, as the film continues to hold up very nicely. The 38-day total for Kingsman stands at a stronger than expected $114.57 million.

Do You Believe? arrived in sixth place with an estimated $4.0 million. The faith-based drama from Pure Flix opened a bit below expectations and failed to approach the $9.22 million start of last year’s God’s Not Dead, though it wasn’t widely expected to do so.  Do You Believe? opened with $1.2 million on Friday, increased a slim 8 percent on Saturday to gross $1.3 million and is estimated to see a 15 percent jump on Sunday to gross $1.5 million. That places the film’s estimated opening weekend to Friday ratio at 3.33 to 1.  Do You Believe? will hope to hold up well going forward, thanks in part to the approaching Easter holiday.

On the platform front, It Follows continued its solid platform performance with an estimated $352,248 from 32 locations. That gave the critically acclaimed horror thriller from RADiUS-TWC a per-location average of $11,008 for the frame. It Follows has grossed $572,911 through ten days of platform release. Based on its performance thus far and on the strong critical buzz surrounding the film, It Follows is scheduled to expand into semi-wide release next weekend.



To recap, The Divergent Insurgent hits all marks in 1st, as it outguns the prequel’s last box office earnings, Cinderella hits record territory in 2nd as the reboot hits the 100 million smacker mark, Run All Night still runs in 3rd, The Gunman shoots all targets in 4th, and Kingsman unleashes a strong showing in 5th.




Mission Impossible fans were amazed as the M:I series rolls forward as Paramount unveiled the next mission with its newest sequel besting Disney’s Star Wars: Episode 8. What’s the title of the next mission profile Jim?



Jim Fish (via The Hollywood Reporter)- Ethan Hunt is on the move.

On Sunday, Paramount revealed that the next installment in its iconic covert spy franchise is officially titled Mission: Impossible — Rogue Nation, a moniker that shares a key word with Lucasfilm and Disney’s Star Wars spinoff, Rogue One.

Those tuning into the 2015 NCAA basketball games will see the first television spot for Rogue Nation, returning Tom Cruise in the lead role and directed by Christopher McQuarrie. Until now, the film, scheduled to hit theaters July 31, has only been known as Mission: Impossible 5. Sunday’s ad will be followed by the release of the first trailer on Monday, while the initial poster is likewise being unveiled.

Paramount registered and cleared the title with the Motion Picture Association of America in January, well before Walt Disney chairman-CEO Bob Iger announced the name of the Star Wars spinoff at a shareholder meeting March 12.

Sources say Disney didn’t clear its title, meaning Paramount could have fought to block Disney and Lucasfilm from using it at all, even though Rogue One won’t open until Dec. 16, 2016, long after Rogue Nation has come and gone.

Instead, the two studios quickly worked out a deal whereby Disney will refrain from referring to Rogue One this summer in any promotional materials aimed at the general consumer (an exception is a Star Wars fan event in April).

Rogue Nation will open more than three years after Mission: Impossible — Ghost Protocol grossed nearly $695 million worldwide, a franchise best. Jeremy Renner and Simon Pegg reprise their roles in Rogue Nation alongside Cruise, while Rebecca Ferguson joins the series. The plot, kept under wraps until now, follows Hunt and his team as they take on a highly-skilled rogue syndicate intent on destroying them, setting off a global chase.

This isn’t the first time that Star Wars and Mission: Impossible have butted heads.

Paramount and Skydance Productions, who produced Rogue Nation alongside J.J. Abrams’ Bad Robot, originally intended to open the movie on December 25, 2015, but its release was moved up so as to avoid Star Wars: The Force Awakens, which hits theaters Dec. 18. Abrams is directing the high-profile Star Wars reboot for Disney and Lucasfilm.



Nick had some renovating to do in their group last week following Paramount’s recent makeover. With final changes expected until next Tuesday, how many execs had to go in the preschool and animation group Dan?



Dan Barry (via Animation World)- As part of parent company Viacom’s restructuring efforts, a wave of executive layoffs has hit Nickelodeon’s preschool and animation divisions, Deadline reports, with three senior animation executives and two senior-level preschool execs leaving the company.

On the animation front, three senior-level animation executives have left Nickelodeon Animation Studio. Rich Magallanes, SVP of current series, Jenna Boyd, SVP of animation development, and Jill Sanford, VP of animation development, have each been let go.

An 18-year Nickelodeon veteran, Magallanes started at the company as a story consultant for TV shows like Rugrats, The Wild Thornberrys and Angry Beavers, working his way up to executive director of animated and live-action series, and most recently VP of animated current series.

Also an 18-year Nickelodeon veteran, Boyd became SVP of animation development in 2012, overseeing animated series and Nickelodeon’s comedy shorts program. Former Disney exec Sanford joined Nickelodeon in 2012, and was responsible for all areas of series development, from concept to pilot.

On the preschool side, Nickelodeon’s EVP of preschool programming Teri Weiss, and Kay Wilson Stallings, SVP of production and development for Nickelodeon Preschool, Nick Jr. and NickMom, have left the company.

Sixteen-year Nickelodeon veteran Weiss helped Nickelodeon develop numerous preschool hits, including Team Umizoomi, Bubble Guppies, Go Diego, Go!, The Wonder Pets! and Olivia.

Wilson Stallings oversaw the production of current Nickelodeon series Bubble Guppies, Blaze and the Monster Machines, Fresh Beat Band and Zack and Quack. She also helped develop preschool mainstays such as Backyardigans, Yo Gabba Gabba!, Wow! Wow! Wubbzy!, Lazytown and Peter Rabbit.

The layoffs are part of a corporate overhaul at Viacom, which is expected to help save the company $250 million a year, according to Viacom CEO Philippe Dauman. Layoffs have already hit other divisions of the company, including MTV, VH1 and TV Land.



Checking the Penguins tally, 1,748 fans sign in as customers go and buy Team Skipper’s DVD to learn how the flightless heroes became the super secret spy team we know today.



Flash! There’s only a week left to vote until this Saturday’s Kids Choice Awards as all Nick networks cover the slime packed extravaganza! And be sure to see the newest SpongeBob and the debut of Harvey Beaks. This is Realistic Fish Head saying, get those final votes in until this weekend!

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