Welcome to the shred-out edition of Gene Scallop’s entertainment report. Here’s what’s topping today!
Last week, Nick fully unleashed their new Saturday night schedule on the heels that their Saturday night ratings will prove to be better than last fall. This week, the network added an expert snow border with plenty of science to go with it. Who’s sliding in their weekday lineup Dan?
Dan Barry (via Nick and More)- The new live-action Canadian series Max & Shred (which is airing this fall on YTV) is coming to Nickelodeon in the United States.
Starting Monday, Oct. 6 the series will air new episodes weeknights at 7:30 p.m. (ET/PT).
Max & Shred stars Jonny Gray as Max Asher, a Jr. World Championship snowboarder, who moves to Colorado to train for the Winter Cup. He stays with a host family and shares a bedroom with science prodigy Alvin “Shred” Ackerman (Jake Goodman, Life With Boys).
In keeping up in going to the extreme, Nick’s Worldwide Day of Play is back for its 11th year as kids nationwide continue to take a break and play on. What’s happening this weekend after the Nick networks sign on again Dan?
Dan Barry (via Nick and More)- Nickelodeon will empower kids to get up and get active when its TV channels, websites and app go off air and offline for its 11th Annual Worldwide Day of Play (WWDoP) on Saturday, Sept. 20, from 12 p.m. to 3 p.m. (all times ET/PT). Nickelodeon, Nicktoons, Nick Jr., TeenNick, Nick.com, NickJr.com, Nicktoons.com, TeenNick.com and the Emmy(R) Award-winning Nick App will all participate. Additionally, the network’s national prosocial partners – United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others – will host several thousand local events across the country to help celebrate kids’ love of play.
“This year’s Worldwide Day of Play celebration will cap off a summer of ‘Road to Worldwide Day of Play” local-market visits in San Diego, Detroit, and Virginia Beach where we teamed up with grassroots organizations to celebrate kids and all the ways they stay active,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Group. “Nickelodeon is taking the spirit of those visits to a global level on Sept. 20 for Worldwide Day of Play, when our partners host almost 4,000 events to encourage kids and their families everywhere to be more physically active.”
Kids across the country are expected to participate in several thousand locally scheduled events. These events will be hosted by Nickelodeon’s national partners, including the Afterschool Alliance, the Association of Children’s Museums, Big Brothers Big Sisters of New York City, the Boys and Girls Club of America, Girls on the Run, the Girl Scouts of the USA, Key Club/Kiwanis, the National Environment Education Foundation, NFL PLAY 60, Playworks, Right to Play (USA Gymnastics), Roller Skating International, Save the Children, the United States Tennis Association, Up2Us, USA BMX and the YMCA.
On Sept. 20, Nickelodeon will air health and wellness-themed messaging beginning at 9 a.m. Throughout the morning, interstitials featuring stars from Nickelodeon’s hit live-action series, including Sydney Park and Tylen Jacob Williams (Instant Mom), Curtis Harris and Breanna Yde (The Haunted Hathaways) and Paola Andino and Nick Merico (Every Witch Way), will encourage kids to take the time to be more physically active. At 12 p.m., Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop.
When Nickelodeon, its niche channels, websites and app resume programming at 3 p.m., health and wellness messaging will continue with highlights from this summer’s “Road to Worldwide Day of Play” events in San Diego, Calif., Detroit, Mich. and Virginia Beach, Va.
Nickelodeon’s “Road to Worldwide Day of Play” initiative was a series of visits to grassroots organizations who host active-play and sports programs for youth. The network encouraged kids to get active by bringing Nickelodeon-themed games, costumed characters and live-action stars to local events in the area.
Worldwide Day of Play is part of Nickelodeon’s ongoing health and wellness efforts and continues the network’s legacy of promoting prosocial initiatives to its viewers.
Nickelodeon’s 11th annual Worldwide Day of Play is sponsored by the United States Tennis Association and Yvolution. USTA and their affiliates will host thousands of tennis events across the country throughout the month of September in support of Worldwide Day of Play. Yvolution, an active lifestyle company that makes innovative ride-ons, balance bikes and scooters for toddlers through teens, gets kids worldwide outside and moving.
The Mane 6 teens are headed to the big screen as they prepare to rock out. But before they do Perch, what does Hasbro have up their sleeves for this animated concert event?
Perch Perkins (via Toon Zone)- In conjunction with the upcoming limited theatrical release of My Little Pony Equestria Girls: Rainbow Rocks feature film, Hasbro Studios has released several animated short films to re-introduce the stars of the film. My Little Pony Equestria Girls: Rainbow Rocks is set to hit screens on September 27, 2014.
Checking the Penguins tally, 2,066 fans sign in as Team Skipper’s loyal fans continue to participate in top secret assignments leading up to the Penguins of Madagascar movie. Meanwhile, the team is waiting to see what their next task will be this week.
There’s still time left until we hit mid to late October as this year’s Fall season shows continue to deliver outstanding ratings. There’s more toon news ahead next time on Gene Scallop’s entertainment report.