Apes 2 holds off Purge 2 with 36 million; SpongeBob turns 15; The 7D’s hits solid ratings after premiere



The Apes avoid being overrun! I’m Realistic Fish Head. After a 73 million head start, the Ape defenders were face to face against Universal’s Purge 2, the sequel to the original Purge. Those simians wasted no time on their battle plan as they added 36 million on their box office bounty! Can the Ape defenders survive next weekend Gene?




As was widely expected, Fox’s Dawn of the Planet of the Apes held onto first place this weekend with an estimated $36.0 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film’s second weekend hold was quite similar to the 49 percent 2011’s Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $138.95 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend’s hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal’s Lucy, Paramount’s Hercules and Disney’s Guardians of the Galaxy.

Universal’s The Purge: Anarchy was easily the strongest of the weekend’s three new wide releases, with a second place estimated take of $28.37 million. The sequel to last year’s break-out horror film debuted in line with expectations. However, the film did open 17 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.0 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.5 million and is estimated to fall 38 percent on Sunday to take in $5.87 million. That places the film’s estimated opening weekend to Friday ratio at 2.18 to 1, which actually represents a bit less initial frontloading than the 2.03 to 1 ratio registered by The Purge.  The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with an estimated $18.0 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 19 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor.  Planes: Fire and Rescue opened with $6.29 million on Friday, increased 4 percent on Saturday to take in $6.56 million and is estimated to fall 21.5 percent on Sunday to gross $5.15 million. That gives the film an estimated opening weekend to Friday ratio of 2.86 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film’s overall audience.

Sony’s Sex Tape debuted in fourth with a poorer than expected $15.0 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 52.5 percent softer than the $31.60 million start of 2011’s Bad Teacher.  Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy).  Sex Tape opened with $5.7 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.3 million and is estimated to decline 24.5 percent on Sunday to gross $4.0 million. That places the film’s estimated opening weekend to Friday ratio of 2.63 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn’t a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend’s top five with an estimated $10.0 million. The fourth installment of Paramount’s blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 39 percent.  Transformers: Age of Extinction has grossed $227.16 million through 24 days of release. While that already makes the film one of the year’s highest grossing releases thus far domestically, it is also a significant 28 percent softer than the $317.37 million 24-day take of 2011’s Transformers: Dark of the Moon.

Warner’s Tammy placed in sixth with an estimated $7.61 million. The Melissa McCarthy comedy vehicle was down a solid 39 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape.  Tammy has grossed a very solid $71.25 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.30 to 1.

On the platform front, IFC Films’ Boyhood maintained momentum nicely this weekend with an estimated $1.198 million from 34 locations. That gave the film a strong per-location average of $35,230 for the frame and represented a 209 percent increase over last weekend’s five-location start. Boyhood has grossed a strong $1.85 million in ten days of platform release and will expand into additional locations next weekend.


To recap, Apes 2 crushes again 1st, Purge 2 trails behind 2nd, Planes: Fire and Rescue puts out the fires in 3rd, Sex Tape tramples 4th, and Transformers Age of Extinction defends in 5th.


The Sponge turned 15 on Thursday and he’s going strong! From the controversial, to the disgusting, and to the creepy side of the show, fans of the absorbent hero have been a little rough on him since he took the stage in 1999. How long has been the hero of Bikini Bottom changed since then Dan?


Dan Barry (via Nick and More)- Nickelodeon’s mega global animated hit series SpongeBob SquarePants officially launched on-air 15 years ago today.

While the series previewed after the 1999 Kids’ Choice Awards on May 1, the network officially launched the to-be king on Saturday, July 17, 1999 at 10:00 a.m.

That fateful morning, the yellow sponge was lead-in by mega-hit of the time, Rugrats. The episode was repeated that night at 8:30 p.m. after another Rugrats episode. Shocking, it was the only other time the episode aired that weekend. Then again, things were done differently back then. Heck, on July 17 alone, a total of 25 different shows aired on Nickelodeon. That’s not even counting Nick at Nite. Twenty-five different programs.

Of course, we all know the rest. The guy with the square pants went on to air premieres on other days and nights besides Saturday mornings. In fact, the show has rarely aired in a consistent premiere slot. By April 2000 the first season of 20 episodes had aired. The second season didn’t premiere until October of that year and then the series’ premiere schedule started to get shorter and shorter. 13 new episodes aired in 2001. 14 in 2002. Only four in 2003 and just four in 2004.

SpongeBob began airing on weekdays in 2001. In September 2002, the show made the big move on weekends to the Rugrats occupied 9 a.m. hour.

SpongeBob’s show production was halted in 2002 as production on the theatrical movie went underway. Many expected this to be the “cancelation” of the show, but as we all know – it wasn’t. Creator Stephen Hillenburg stepped aside and Paul Tibbitt stepped in as show runner with the fourth season (which premiered in May 2005). He’s been in that position since.

SpongeBob entered the world of high definition on television in 2009 with the one-hour special “Truth or Square”. As part of the show’s sixth season, it was the only episode produced in HD at the time. The next HD episode came in the eighth season with the stop-motion Christmas special “It’s a SpongeBob Christmas!” that aired in November 2012 as the first premiere to not air on Nickelodeon, but in primetime on CBS.

Since the show’s ninth production season, which started in July 2012, all episodes are produced completely in high definition. 27 episodes are scheduled for this season and are so far all that the show has been ordered to. Production has been underway on the second theatrical movie (due in February 2015) and 16 episodes in the season are waiting to be aired – most of which likely haven’t been made yet.

SpongeBob SquarePants Without a doubt, SpongeBob is Nickelodeon’s biggest asset ever. Bringing in over a billion dollars in merchandise alone each year, the show continues to be the network’s top draw on-air as well. The network is well known for oversaturation of the sponge, with sometimes more than 10 episodes airing per day. The network has even admitted in the past that when something wasn’t working (ratings-wise), they’d just put SpongeBob on and boom – fixed. However, since the network’s ratings woes began in the fall of 2011, the network has even had to deal with lower-than-usual SpongeBob ratings.

Despite that, repeats of the series still outrank new programming often. It’s also the only animated series with episodes made before 2000 airing on the network today.

Will the icon still be as beloved in five more years for the show’s 20th anniversary?


Good question! Only history will decide the Sponge’s fate to see if this year’s ratings reports could downplay 2011’s ratings slide.



Disney XD’s the 7D’s premiered last Monday night to see if the take on the fairy tale can go to the extreme:



Last Monday’s premiere of Disney’s animated series “The 7D,” a contemporary, comedic take on the world of the Seven Dwarfs, delivered strong ratings on the ad-supported Disney XD with 546,000 Total Viewers, ranking as the network’s #2 animated original-series premiere on record among Kids 2-11 (369,000/0.9 rating)and Kids 6-11 (305,000/1.3 rating).

The related app, “The 7D Mine Train,” is the #1 app in the Kids Category for the iPad in over 40 countries with over 1.3 million downloads. It is from Disney Publishing Worldwide.
•On Tuesday, July 8, a second episode introducing recurring guest stars Whoopi Goldberg and Jay Leno grew by double digits among key measures, including by 17% in Total Viewers (638,000 vs. 546,000), by 19% in Kids 2-11 (438,000 vs. 369,000), by 11% in Kids 6-14 (411,000 vs. 369,000), by 17% in Kids 6-11 (357,000 vs. 305,000).
•On Friday, “The 7D” posted series-ratings highs in Total Viewers (721,000), Kids 6-14 (467,000/1.3 rating), Boys 6-14 (246,000/1.3 rating), Kids 6-11 (376,000/1.6 rating), Kids 2-11 (468,000/1.2 rating) and Boys 2-11 (243,000/1.2 rating).
•For its week-long premiere event, “The 7D” out-delivered year-ago time period averages by 12% in Total Viewers (591,000 vs. 526,000), by 24% in Kids 2-11 (388,000 vs. 312,000), by 13% in Kids 6-11 (313,000 vs. 277,000) and by 9% in Kids 6-14 (380,000 vs. 350,000).

“The 7D” stars the voices of Kelly Osbourne, Jess Harnell, Leigh-Allyn Baker, Disney Legend Bill Farmer, Maurice LaMarche, Kevin Michael Richardson, Dee Bradley Baker, Scott Menville, Stephen Stanton, Billy West and Paul Rugg.

The series is executive produced by Emmy Award-winning Tom Ruegger (“Animaniacs”). Tom Warburton (“Codename: Kids Next Door”) serves as co-executive producer. Sherri Stoner (“Pinky and the Brain”) is the story editor and Alfred Gimeno (“Tiny Toon Adventures”), Jeff Gordon (“Jakers! The Adventures of Piggley Winks”) and Charles Visser (“Animaniacs”) are the directors. Meme master Parry Gripp (“Do You Like Waffles?”) is the songwriter and composer for the series and also performs the theme song. The series is a production of Disney Television Animation.

Checking the Penguins tally, 2,094 fans sign in as Team Skipper continues racking up box office numbers during summer break.


Comic-Con 2014 begins this week as your favorite stars from live action and from the toon world as the networks deliver important news which will help your favorite shows deliver with high notes from the greatest media panels! We’ll be here all week with Comic-Con news! This is Realistic Fish Head saying, look for upcoming surprises with pizazz!

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: