Noah tops 44 million, Divergent holds up; SpongeBob named Best Cartoon, Patrick Star named Best Sidekick; Despicable Me 2 named best blockbuster 2013



Noah weathers the storm! Gene Scallop here on the Kids Choice edition of Gene Scallop’s box office report. Here’s what topped the box office this week!


After a big box office wallop, Liongate’s hit a powerful blow against Muppets Most Wanted dealing Disney a devastating loss. Why? The movie didn’t score enough theaters to catch up with 2011’s Muppets opening start. This week, biblical proportions were at stake as Paramount’s Noah scored 44 million to take the top spot over Divergent who claimed victory over The Muppets last week as it continues to stay alive. How did Noah beat the storm over the box office field? Let’s take a look:


Paramount’s Noah landed comfortably in first place this weekend with an estimated $44.0 million. The Darren Aronofsky directed biblical epic starring Russell Crowe exceeded its already lofty pre-release expectations this weekend. A strong marketing campaign, mostly good critical reviews and the recent resurgence in faith themed films all aided Noah this weekend. Noah may have also received a bit of a boost from moviegoers who wanted to catch the film before Disney’s Captain America: The Winter Soldier enters the marketplace this coming Friday. Without adjusting for ticket price inflation, Noah delivered the 13th largest opening weekend performance ever for the month of March. Compared to other recent films, Noah opened nearly on par with the $45.04 million debut of 300: Rise of an Empire (despite not having the advantage of higher priced 3D tickets that Rise of an Empire had) and 72 percent stronger than the $25.60 million start of Son of God.

Noah opened with $15.19 million on Friday (which included an estimated $1.6 million from late night shows on Thursday), increased 16 percent on Saturday to take in $17.61 million and is estimated to decline 36 percent on Sunday to take in $11.21 million. That places the film’s estimated opening weekend to Friday ratio at a very solid 2.90 to 1. The audience breakdown for the film was evenly split between female and male moviegoers and skewed heavily towards moviegoers 25 and over (74 percent). Noah received a lackluster C rating on CinemaScore, which signals that the film is dividing audiences and could point towards potential front-loading.

Lionsgate’s Divergent fell one spot to place in second with an estimated $26.5 million. The young adult adaptation starring Shailene Woodley was down 51 percent from last weekend, which represents a relatively strong second weekend hold for a young adult adaptation. In comparison, 2008’s Twilight fell 62 percent in its second weekend to gross $26.34 million, while last year’s Ender’s Game fell 62 percent to gross $10.26 million. Divergent has grossed a healthy $95.26 million through ten days of release. That places the film 20 percent behind the $119.71 million ten-day start of Twilight and 116.5 percent ahead of the $44.01 million ten-day take of Ender’s Game. This weekend’s hold strongly suggests that Divergent is helping greatly expand the already existing fanbase for the Divergent property as a whole.

Family fare occupied third and fourth places this weekend, as Disney’s Muppets Most Wanted took third with an estimated $11.37 million and Fox’s Mr. Peabody & Sherman claimed fourth with an estimated $9.5 million.  Muppets Most Wanted was down a very solid 33 percent from last weekend’s debut, while Mr. Peabody & Sherman re-stabilized very nicely this weekend by declining just 20 percent. Respective total grosses stand at a respectable $94.91 million for Mr. Peabody & Sherman in 24 days and at a softer than expected $33.21 million for Muppets Most Wanted in ten days. Clearly, Muppets Most Wanted has taken a hit from arriving so soon after Mr. Peabody & Sherman (as well as after Warner’s The LEGO Movie).

God’s Not Dead held up very well upon expanding this weekend. The faith-based drama from Freestyle and Pure Flix placed in fifth with an estimated $9.08 million from 1,178 locations. That gave God’s Not Dead a healthy per-location average of $7,704 for the frame and represented a very slim decline of 2 percent from last weekend. This weekend’s hold was especially impressive given the added presence of Noah in the marketplace.  God’s Not Dead continues to exceed expectations with $22.03 million in ten days. That places the film 36 percent ahead of the $16.16 million ten-day take of 2011’s Courageous.

Fox Searchlight’s The Grand Budapest Hotel also performed well upon expanding into wider release this weekend. The Wes Anderson directed film placed in sixth with an estimated $8.83 million from 977 locations. That represented a 30 percent increase over last weekend and gave the film a per-location average of $9,033 for the frame.  The Grand Budapest Hotel has grossed an impressive $24.46 million through 24 days of release. At this rate, it shouldn’t be all that long before The Grand Budapest Hotel surpasses the $45.51 million final gross of 2012’s Moonrise Kingdom.

The news was nowhere near as good for Open Road’s Sabotage. The action film starring Arnold Schwarzenegger opened a bit below its already modest expectations with a seventh place start of just $5.33 million. Schwarzenegger simply hasn’t been a draw at the box office since returning to the big screen last year.  Sabotage only furthers the trend, as the film debuted under the respective $9.89 million and $6.28 million openings of last year’s Escape Plan and The Last Stand. Sabotage did receive a solid B rating on CinemaScore, but that won’t mean much going forward after this weekend’s soft start.

In moderate release, neither Lionsgate’s Cesar Chavez nor Focus’ Bad Words lit up the box office this weekend. Pantelion Films release Cesar Chavez took in an estimated $3.00 million from 664 locations (for a respectable per-location average of $4,518).  Bad Words only managed an estimated $2.65 million from 842 locations (for a so-so per-location average of $3,141) and has now grossed $3.56 million to date. Potential for both films was ultimately limited in part by the strong performance of Noah this weekend, while Bad Words has also suffered from taking a clear back seat to The Grand Budapest Hotel on the platform front.


To recap, Noah clears the way 1st, Divergent moves to 2nd, Muppets Most Wanted comes in too late at 3rd, which gives Peabody and Sherman the edge in 4th, and God’s Not Dead stays steady in 5th.


It was a slimetastic night at the 2014 KCA’s as everyone including Mark Wahlberg’s stars from Transformers 4: Age of Extinction attempted to slime the Oscar winning host. Meanwhile, the Sponge was poised to continue its winning streak, but this year, he wasn’t alone. What was the result last night Dan?


Dan Barry (via Nick and More)- Superstars including Jennifer Lawrence, Robert Downey Jr., One Direction, Sam & Cat, Selena Gomez, Kevin Hart, Patrick Star, Dwight Howard and more, won top honors at this year’s ultimate kid experience, Nickelodeon’s 27th Annual Kids’ Choice Awards, Saturday, March 29, 8 – 9:30 p.m. (ET/tape delayed for West Coast). Hosted by Oscar® and Golden Globe®-nominated actor/producer Mark Wahlberg, the awards were broadcast from the Galen Center at USC in Los Angeles where kids honored their favorites from the worlds of film, music, sports, television, and more.

This year’s KCAs featured a new design – dual stages, a 360 degree mosh pit, a slime fountain delivering winner envelopes and a slime river snaking throughout the venue. Kicking off the star-studded celebration was internet sensation Todrick Hall with a pop performance medley featuring celeb cameos by Pharrell Williams, Austin Mahone and Cody Simpson, along with aerialists, cheerleaders and a step team. Celebrated magician David Blaine made his live awards show debut tonight by facing his greatest challenge ever – slime – in an unforgettable moment that literally knocked his head off.

New to this year’s telecast, kids and families were able to influence multiple slimings in the live show. In the pre-show vote for a daring slime stunt, they chose the Slime Rodeo, an attempt to harness the power of slime in a new way — by riding it. Hosted by Olympic gold medalist Shaun White, Dave England bested fellow daredevil, Jukka Hilden, by staying on his bucking slime-horse hose the longest. In a special live vote during the show, kids spoke up and declared both Cody Simpson and Austin Mahone slime-worthy.

Wahlberg maintained throughout the show that he would be an unslimeable host, a challenge that was put to the test against worthy opponents like Williams, Kaley Cuoco and Jack Reynor — all of whom got doused themselves in green goo. Ultimately, not even Optimus Prime could save Wahlberg from the massive drenching delivered by none other than Kevin Hart and the host’s own kids.

Kids’ TV hitmaker Dan Schneider received a special Lifetime Achievement Award presented to him by the stars of his mega-hit series iCarly (Nathan Kress, Noah Munck), Drake & Josh (Drake Bell, Josh Peck), Victorious (Victoria Justice, Avan Jogia, Daniella Monet, Leon Thomas III, Matt Bennett), Sam & Cat (Ariana Grande, Cameron Ocasio, Maree Cheatham, Zoran Korach), Kenan & Kel (Kenan Thompson, Kel Mitchell) and Zoey 101 (Chris Massey).

Top-selling recording artist Aloe Blacc took the stage with a medley of his hit songs, “Wake Me Up” and newest single “The Man,” while Brooklyn-based rock group American Authors closed the night with a multi-colored neon slime-filled performance of their #1 smash, “Best Day of My Life.”

Kids and families paid tribute to their favorites by casting votes in 22 categories, from Feb. 24 – March 29, including the newly introduced Favorite Funny Star, Favorite Animated Animal Sidekick, and Most Enthusiastic Athlete. Fans were able to vote for their favorites across all of Nickelodeon’s digital outlets: desktops and mobile devices, as well as the Nick app on iOS, Kindle, and Android. Users were also able to vote on Nickelodeon’s Twitter feed using custom KCA hashtags.

Orange blimps were presented to Adam Sandler for Favorite Movie Actor; Jennifer Lawrence for Favorite Movie Actress and Favorite Female Buttkicker; The Hunger Games: Catching Fire for Favorite Movie and Frozen for Favorite Animated Movie. Robert Downey Jr. won top honors for Favorite Male Buttkicker and Miranda Cosgrove took home the blimp for Favorite Voice from an Animated Movie for her role of Margo in Despicable Me 2. In the television categories, Favorite TV Show went to Sam & Cat; Favorite Reality Show to Wipeout; Favorite Cartoon to SpongeBob SquarePants; Favorite TV Actor to Ross Lynch and Favorite TV Actress to Ariana Grande. In music, orange blimps went to Selena Gomez for Favorite Female Singer; Justin Timberlake for Favorite Male Singer and One Direction nabbed Favorite Music Group and “Story of My Life” for Favorite Song. The Diary of a Wimpy Kid series garnered Favorite Book; Despicable Me: Minion Rush won Favorite App Game; Just Dance 2014 won for Favorite Videogame; Kevin Hart nabbed the blimp for Favorite Funny Star; Patrick Star for Favorite Animated Animal Sidekick; and Dwight Howard took home the prize for Most Enthusiastic Athlete.

The star-studded telecast featured additional celebrity participants, including: Chris Rock, Robert Downey Jr., Jim Parsons, Jayma Mays, Kristen Bell, Chris Evans, Nicola Peltz, Shaun White, Tia Mowry-Hardrict, Selena Gomez, Queen Latifah, Michael Strahan, Carlos PenaVega, Zendaya, Debby Ryan, Andy Samberg, America Ferrera, Sophia Grace and Rosie from The Ellen DeGeneres Show, Will Arnett, Bella Thorne, Jake Short, Lea Michele, LL Cool J, James Maslow, Peta Murgatroyd, John Cena, The Bella Twins, Ross Lynch, Kendall Schmidt, cast members from The Haunted Hathaways, Instant Mom, The Thundermans, and many others.

Leading into the awards, special guest correspondents Jeff Sutphen, Instant Mom’s Sydney Park and See Dad Run’s Ryan Newman captured all the orange carpet activities in a live webcast on and the Emmy-winning Nick App. In addition to a performance by pop star Austin Mahone of his new single “Mmm Yeah,” the orange carpet featured a giant Venus “Slime” Trap, a talking zebra and a slime swing suspended over an oozing green moat. Kids also got to see celebrities getting silly in the GIF booth, while a Vine 360 booth showcased everyone’s fashionable outfits from every angle.

Nickelodeon upped the digital presence of the 27th Annual Kids’ Choice Awards, offering cross-platform interactive experiences before, during and after the big show on Nickelodeon websites, Twitter, Facebook, and mobile and iOS devices. This year’s ceremony brought together the on-air and online experience closer than ever before with select categories announced on, allowing kids and families everywhere to be a part of the night’s festivities. Exclusive Nick cameras offered multiple viewing angles and were featured alongside interactive polls, real-time updates and photos from the orange carpet and backstage. Coverage during the event included a live companion stream backstage, and interviews during the main show and on Fans can relive their favorite show moments by watching video highlights from the live show, flipping through orange carpet, live event and performance photos and read through recaps. The app and website feature clips and photos from past Nickelodeon Kids’ Choice Awards shows, along with promotional spots, dedicated information pages on Wahlberg and nominees, a KCA news blog, trivia, personality quizzes and new KCA-themed online games.


The following are Nickelodeon’s 27th Annual Kids’ Choice Awards winners:


Favorite TV Show

Sam & Cat

Favorite Reality Show


Favorite Cartoon

SpongeBob SquarePants

Favorite TV Actor

Ross Lynch (Austin & Ally)

Favorite TV Actress

Ariana Grande (Sam & Cat)


Favorite Movie

The Hunger Games: Catching Fire

Favorite Movie Actor

Adam Sandler (Grown Ups 2)

Favorite Movie Actress

Jennifer Lawrence (The Hunger Games: Catching Fire)

Favorite Animated Movie


Favorite Voice from an Animated Movie

Miranda Cosgrove (Despicable Me 2)

Favorite Male Buttkicker

Robert Downey Jr. (Iron Man 3)

Favorite Female Buttkicker

Jennifer Lawrence (The Hunger Games: Catching Fire)


Favorite Music Group

One Direction

Favorite Male Singer

Justin Timberlake

Favorite Female Singer

Selena Gomez

Favorite Song

“Story of My Life” (One Direction)


Favorite Book

Diary of a Wimpy Kid series

Favorite Videogame

Just Dance 2014

Favorite App Game

Despicable Me: Minion Rush

Favorite Funny Star

Kevin Hart

Favorite Animated Animal Sidekick

Patrick Star (SpongeBob SquarePants)

Most Enthusiastic Athlete

Dwight Howard



The minions were the big winners last year by overpowering their opponents all the way and racking up the most smackers around the globe. With Gru and the minions ready for a 3rd run Danny, how did the entertainment world name the movie the best blockbuster of 2013?


Danny Angelfish (via Deadline Hollywood)- Well, now that Universal‘s Despicable Me 2 has proven itself 2013′s Most Valuable Blockbuster, the film’s impresario, Illumination Entertainment founder Chris Meledandri, deserves to take a victory lap. More seriously, the tournament was conducted to give a clearer idea, beyond the weekend and annual box office standings, of the profits and Total Cash on Cash returns that films generate. These are the factors that keep studios in business and keep co-financiers coming back for more. As a final cap, Deadline Hollywood provides readers with the revenue and costs charts of all 16 films that participated in the inaugural tournament. This data was always expected to be the most memorable part of this exercise. Needless to say, The minions were indeed a Cinderella team that the box office knew it was the favorite to win it all.



Checking the Penguins tally, 2,183 fans sign in as Nick Studios nabs 4 KCA wins last night as it continues their stash of weekly ratings wins.


Everything’s almost ready as Spring Break Week continues with another stash of new episodes as well as season finales. We’ll keep breaking down with more spring break news as we prepare for another summer season. See you in April for a new edition of Gene Scallop’s entertainment report.

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