Welcome to the marketing edition of gene Scallop’s entertainment report. Here’s what’s topping today!
It’s another winning week for Nick as The Sponge, the dude, and the snake triumph again as it did last week. But this week the trio aren’t alone as both Sam and Cat and the Fairly OddParents who are in progress with new episodes every Saturday morning, boosted the network’s chances of another successful summer. Meanwhile Disney Channel’s also on track after making 2 successful sweeps across the board. Let’s check the numbers of both channels!
NEW YORK–June 25, 2013– Fueled by a week of solid ratings performances from its bona fide hit animation slate and the newest additions to its live-action and animation rosters, Nickelodeon continued posting gains this week, scoring its 22nd consecutive week of year-over year gains, garnering a 3.1/1.0 million, up +19% among kids 2-11 and averaging 1.9 million total viewers, an increase of +11%.
Nickelodeon’s SpongeBob SquarePants and The Fairly OddParents topped the charts this week with kids. Number-one SpongeBob SquarePants averaged a 5.6/1.8 million K2-11 and 3.1 million total viewers; and The Fairly OddParents, which ranked as the number-two animated series for the week with K2-11 (behind only SpongeBob SquarePants) averaged a 5.1/1.7 million K2-11 (+46%) and 3.2 million total viewers (up +24%).
Nick’s newest live-action hit Sam & Cat also had a strong showing for the week, winning its Saturday evening timeslot with all kid and tween demos. The half-hour premiere drew 3.1 million total viewers (+86%) and averaged a 5.0/1.7 million with K2-11 (+117%), 5.7/1.1 K6-11 (+90%) and 4.5/925,000 T9-14 (+32%). Additionally, a new Saturday morning episode of Sanjay and Craig drew 3.0 million total viewers and won its time period with kids 2-11, averaging a 4.8/1.6 million K2-11 (+23%).
For the week of June 17, 2013, 24-hour kid-driven, family-inclusive television network Disney Channel boasted 5-month highs in Total Viewers (1.89 million), Kids 2-11 (1.06 million/2.7 rating), and Kids 6-11 (754,000/3.2 rating) and 10-month high in Tweens 9-14 (661,000/2.8 rating) – since weeks of 12/31/12 and 8/13/12, respectively – standing as cable TV’s #1 network in Total Viewers for the 3rd consecutive week and sweeping the major youth demos for the 4th consecutive week. Moreover, this marked the network’s 5th consecutive week growing its Total Viewer and Kid 2-11 audiences and 4th week in a row in Kids 6-11 and Tweens.
Disney Channel has reigned as TV’s #1 network on a weekly basis for over two years in Kids 6-11 and Tweens 9-14 – dates back to week of 6/13/11 – out-performing Nickelodeon by at least double digits for the 84th (+40% – 754,000 vs. 537,000) and 86th straight week (+85% – 661,000 vs. 357,000), respectively.
In Prime, Disney Channel extended its streak as cable TV’s #1 network to 425 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating – 8+ years), for 160 weeks in a row in Tweens 9-14 (871,000/3.7 rating – 3+ years), and was the #2 cable TV network for the second week running in Total Viewers (2.36 million), topping #3 History Channel by a robust 11% (vs. 2.13 million).
Sunday’s all new “Shake It Up” (9:00 – 9:30 p.m.) delivered 3-month highs across target demos, ranking as the week’s #1 TV telecast in Kids 2-11 (1.85 million/4.7 ratting) and Kids 6-11 (1.51 million/6.4 rating) and the #1 scripted TV telecast in Tweens 9-14 (1.48 million/6.2 rating). Overall, the network delivered the Top 11 TV telecasts in Kids 6-11 and Top 24 scripted TV telecasts in Tweens 9-14 .
Disney Junior Preschooler Block on Disney Channel
Disney Junior on Disney Channel delivered the week’s Top 3 cable TV telecasts in Kids 2-5 with “Doc McStuffins,” “Sofia the First” and “Jake and the Never Land Pirates,” the Top 5 in Girls 2-5, Top 2 in Boys 2-5 and the Top 9 preschool cable TV telecasts in Total Viewers.
24-Hour Disney Junior Channel
The 24-hour Disney Junior Channel stood as cable TV’s #1 preschool-dedicated network in Total Day for the 12th straight week – each week since reporting public ratings – with Kids 2-5 (190,000/1.2 rating) and Boys 2-5 (100,000/1.2 rating), and for the 11th time in the previous 12 weeks in Total Viewers (354,000). Additionally, the channel set a 5-week high in Kids 2-5 and delivered its second-most-watched week since becoming publicly rated in Girls 2-5 (89,000/1.1 rating – tie) – since weeks of 5/13/13 and 4/1/13, respectively.
Disney Junior Channel surpassed Nick Jr. for the 12th week in a row in Kids 2-5 (+14% – 190,000 vs. 166,000) and Boys 2-5 (+12% – 100,000 vs. 89,000), and led in Total Viewers (+2% – 354,000 vs. 346,000), despite being in 16.4 million fewer homes.
Disney Junior Channel easily out-delivered Sprout by triple digits for the 12th consecutive week in the key demos of Total Viewers (+151% – 354,000 vs. 141,000), Kids 2-5 (+197% – 190,000 vs. 64,000) and Boys 2-5 (+245% – 100,000 vs. 29,000), and also more than doubled in Girls 2-5 (+154% – 89,000 vs. 35,000).
With the Emmy’s and the Oscar’s approaching fast as award season rolls on, let’s see what’s going on in movie land.
The news has been busy this week and something just buzzed in from Paramount! Their marketing so far has been above expectations and they picked up a former marketing executive from 20th Fox. Jim, who’s here at Paramount Studios?
Jim Fish (via the Wrap)-Paramount Pictures has hired former 20th Century Fox marketing exec Sabrina Ironside, as senior vice-president of brand management, the studio said Tuesday.
Ironside, a USC graduate, will manage Paramount’s film brand activities from the pre-theatrical, consumer products, theatrical and home media windows and develop overall strategies for enhancing its film brand profiles with retailers. In addition, she will help develop brand strategies for new Paramount Animation productions.
Prior to Paramount, Ironside served as vice president of worldwide marketing at Wildbrain Entertainment. At Fox, she was responsible for promotional alliances with corporate partners for film, television and home entertainment.
“Sabrina brings to Paramount a wealth of studio marketing experience and an exceptional track record working with many of the world’s biggest brands,” LeeAnne Stables, president of consumer products & EVP, worldwide marketing partnerships, said in a statement. “In the management of our many existing film franchises, and the development of brand strategies for future film product, Sabrina will play a key role on the Paramount team.’
Checking the Penguins tally, 587 fans sign in as Team Skipper begin surveillance of Team Po’s progress.
That’s all the news for June, but our summer coverage continues in July as we continue to find more sizzling news. Until then, we’ll see you next time!